The answer is Yes and No. Yes, if you’re an ecommerce business, and No, if you’re an information marketer.
What is Google Shopping? Google Shopping is essentially a placement. It is also known as the gift by Google to ecommerce site owners. Because it is ONLY available for ecommerce websites.
Have you ever come across such thumbnails before, when you search for something?
That’s how a Google Shopping ad looks like! It features a photo of the product, title, price, and the name of the store selling the product. When you click on it, you will be taken to the product page where you would then complete your purchase. Cha-ching! The seller just made a sale from his/her Google Shopping ad!
GS is very powerful because they connect seller and buyers in an efficient way.
What do we sell on GS? Practically everything, from $1.00 to $1000+. Based on our own experience so far, as long as there are search volume for the products, they are worth promoting on GS.
Here’s a screenshot of our Google Shopping results:
At an advertising spend of about $1,660.00+, our Google Shopping campaign generated $14,500.00+ in sales (the number under ‘Con. value’ column). Thanks to Google Shopping, we are able to enjoy higher profit margins hence enabling us to grow our ecommerce business better.
So there you have it.
We’ve gone through what Google Shopping is, and if you are an ecommerce business owner, you MUST leverage on this advertising platform. Or if you are totally new to ecommerce and would like to get started, Google Shopping is a better way to get your feet wet compared to Facebook ads (we will go into more details about this in a future post).
And, if you want to learn more about running an ecommerce business on Google Shopping, click HERE to download our PDF book – ECOMMERCE GROWTH HACKS. Simply enter your name and email address, the book will be delivered to you.